We don't just render it. We build it.
Real footage from our latest production in Barcelona: the AV and stage build of the AIA conference at Hotel Arts, and the gala dinner set-up at La Llotja de Mar with lighting, AV and floral design.
Hotel Arts Barcelona · AV buildAIA conference: LED stage, lighting rig and a Ferrari gallery
From empty ballroom to show-ready: rigging, 128 lighting fixtures, the LED main stage and the hypercar gallery for arrivals.
See the case →
La Llotja de Mar · Gala set-upAIA gala dinner: AV, central stage and floral design
The Gothic hall of La Llotja de Mar dressed in red: central stage, lighting and AV, and the floral installations, from load-in to the first guest.
See the case →Any event. One team.
From a 40-guest board dinner to a 1,500-delegate conference, we design, draw and produce it, for brands directly or white-label for agencies.
Conferences & summits
300 – 1,500 paxKeynote stage, LED canvas, breakout rooms, run of show and show calling.
AIA · Hotel Arts →Gala dinners & awards
150 – 800 paxSet and table design, lighting, reveal moments, artists and catering coordination.
AIA gala · Llotja de Mar →Incentive trips · China & Asia → Spain
50 – 600 paxFull-equipped programmes: conference, awards night, experiences and farewell gala.
Corporate events →Exhibition stands
20 – 2,000 m²Design, plan approval and accredited build at MWC, ISE, IBTM and congresses.
MG Motor · 1,200 m² →Product launches
Press · dealers · publicReveal staging, immersive structures and moments built for cameras.
Illuminated tunnel →White-label for agencies
Any formatNDA before the first drawing, your badge on site, your client relationship.
For agencies →The full design & technical stack.
Take the whole stack or one layer: our event architects draw what every supplier builds.
Why brands and agencies choose Sugar.
Four things clients tell us after the show.
One team, start to finish
Design, drawings, build, AV and show direction under one production lead. No hand-offs, no gaps.
Drawings before promises
Every event is drawn in 3D and CAD before it is quoted, so what you approve is what gets built.
Proven with international groups
AIA, Amway, L'Oréal Paris, Boehringer Ingelheim, iFlytek and Masterise Homes, among others.
White-label ready
NDA, your badge on site and your template on every document when you are the agency.
From brief to show day.
What happens between your first email and the last cue.
Brief & proposal
Objectives, guests and dates. A first creative and scope approach within 48 hours.
Site survey
Measured survey of the venue: access, power, rigging, curfews.
Drawings v1
3D, ground plan and technical sheets ready to approve.
Production book
Schedule, call sheet and minute-by-minute run of show.
Show day
Build, rehearsals, show calling and load-out.
Where we produce.
Barcelona-based, producing across Spain and Europe with our own leads and a trusted supplier network in each city.
The Production Book, opened up.
A walkthrough of how we document every event: site survey, drawings, schedule, call sheet, run of show and the checks that catch clashes before the build. No prices, just the method.
- 01Site survey for Spanish venues
- 02The technical drawing set, sheet by sheet
- 03Schedule, call sheet & run of show
- 04Field notes on producing in Spain
Event production, asked & answered.
What does an event production company do?
We design and deliver the whole event: concept, event architecture and technical drawings, stage, set, lighting, sound and video, suppliers, permits, crew, show direction and load-out.
Do you produce events across Spain and Europe?
Yes. We are based in Barcelona and produce in Madrid, Ibiza, Mallorca, Málaga, Marbella, Seville, Valencia, across Europe and in the Middle East with partner agencies.
How fast can you send a proposal?
Within 48 hours of a complete brief we send a first creative and scope approach.
Do you work white-label for agencies?
Yes. NDA before the first drawing, your badge on site and the client relationship always stays yours. AIA was produced with A Events Group.
Can you take only the design, AV or technical drawings?
Yes. Event architecture, stage and AV design or technical drawings can be delivered as a self-contained package for your suppliers to build.
Do you produce incentive trips for groups from China and Asia?
Yes: full-equipped programmes in Barcelona and Spain with conference, awards night, experiences and gala dinner, with flights, hotels and transfers coordinated with our DMC partners.
