White-label event production in Spain, from first sketch to last truck.
The Barcelona production arm international agencies plug in when a project lands in Spain: event architecture, technical drawings, stage, set, AV and show design, and full production under your name.
At Sugar we build the rooms where other people's stories happen: one team for design, drawings, build, technical production and logistics. Your client never feels the seam.
Any event. Under your name.
From a 40-guest President's Club dinner to a 1,500-delegate kick-off, we have produced it or engineered it. Every format below can be delivered fully white-label.
Sales kick-offs & conferences
300 – 1,500 paxKeynote stage, LED canvas, breakout rooms, run of show and show calling.
Amway · 1,000+ delegates →Gala dinners & awards
150 – 800 paxSet and table design, lighting, reveal moments, artists, catering coordination.
Annual gala · 600 guests →Congress hospitality & medical meetings
50 – 600 paxSatellite dinners, welcome events and stands around ESC, ESMO-type congresses, with compliance in mind.
Boehringer Ingelheim · stand →Incentives & President's Clubs
40 – 400 paxSignature dinners, venue takeovers and experiences in Barcelona and on the islands.
Executive retreat · Ibiza →Product launches & brand activations
Public or invite-onlyImmersive structures, reveal staging, content and PR moments built for cameras.
Illuminated tunnel · 500 m LED →Trade fair stands
20 – 2,000 m²Design, plan approval, accredited build and hospitality at MWC, ISE, IBTM and congresses.
MG Motor · 1,200 m² →Showrooms & exhibitions
Multi-week buildsSpatial design, fabrication and art-led exhibition production.
Masterise Homes · L'Oréal Paris →Hospitality around sport & F1
VIP formatsPrivate dinners and partner hospitality around major sports weekends.
F1 Connectors · W Barcelona →White-label, by the book.
Eight rules we follow on every white-label project, so you can put your name on our work without thinking twice.
NDA before the first drawing
Signed before we see the brief details. Your client's name never leaves the project team.
Your brand on every document
Production book, drawings, schedules and call sheets can be issued on your template.
Your badge on site
Our crew wears your agency badge and follows your guest-facing protocol.
Invoiced to you, never to your client
One contract with your agency. Your margins and commercial terms stay private.
No logos, no posts
Nothing is published or credited without your written approval.
One production lead + backup
A named lead from brief to load-out, with a second lead who knows the file.
Suppliers, safety & permits
Venue liaison, supplier safety and coordination paperwork, fair regulations.
Budget without surprises
Line-by-line budget, change control and a revision number on every update.
Akana × F1 Gala
Barcelona, SpainWhite-label · hospitality
Executive Retreat, Ibiza
Ibiza, SpainVIP incentive · Full production
Masterise Homes
Exhibition designLuxury real estate
L'Oréal Paris Showroom
Retail experienceMulti-brand showroom
Thai Doung Gala
Conference + galaOne room, two states
Amway Stage Design
Stage design1,000+ delegatesThe full design & technical stack.
Take the whole stack or one layer: our architects and technical directors draw what your suppliers build.
An event is never just a date on a calendar. It is the one night a brand becomes a place people can walk into, and the memory guests carry out of the room. That is why every stand, every stage and every dinner we build is an act of craft, precision and respect: for your client, for their guests, and for the name above the door. Even when that name is not ours.
Trusted by partners across the industry
International agencies, venues and brands that keep coming back, production after production.
Partner
DRCOM
Partner
Bouw Capital
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PartnerTake everything.
Or take a slice.
Full Production: one contract, one production lead, one accountable team from concept to the last truck. You direct; we deliver under your name.
Your first 10 days with us.
What happens between your email and a client-ready set of drawings.
Brief & NDA
Call with your team, NDA signed, key dates and constraints.
First approach
Creative direction, scope and a first budget range.
Site survey
Measured survey of the venue: access, power, rigging, curfews.
Drawings v1
3D, ground plan and technical sheets ready for your client.
Production book
Schedule, call sheet and run of show. Then build, show and load-out.
Where we produce.
Barcelona-based, producing across Spain with our own leads and a trusted supplier network in each city.
SAMPLE EDITION. · BARCELONA 2027.The Production Book, opened up.
A 12-page walkthrough of how we document every event: site survey, drawings, schedule, call sheet, run of show and the checks that catch clashes before the build. A fictional gala as the example. No prices, just the method.
- 01Site survey for Spanish venues
- 02The technical drawing set, sheet by sheet
- 03Schedule, call sheet & run of show
- 04Field notes on producing in Spain
Questions agencies ask us.
Do you work white-label for agencies?
Yes. We sign an NDA before the first drawing, work under your agency's name and badge on site, and the client relationship always stays yours.
Which cities in Spain do you cover?
We are based in Barcelona and produce in Madrid, Ibiza, Mallorca, Málaga, Marbella, Seville and the rest of Spain. We also travel with partner agencies to the Middle East.
How fast can you send a proposal?
Within 48 hours of a complete brief we send a first creative and scope approach.
Can you take only part of the production?
Yes. Studio modules cover design, technical architecture, construction, AV, venue liaison or show direction as self-contained packages.
Do you handle permits and venue paperwork in Spain?
Yes: venue liaison, supplier safety and coordination documents, fair regulations (Fira de Barcelona, IFEMA) and build schedules.
Shall we talk?
Tell us the date, the city and the guest count. A production lead replies with a first approach within 48 hours.
Start a project hello@sugarforevents.com