The brief
Thai Doung approached us with a hybrid brief: a corporate conference that needed to transition, in the same evening, into a full-scale dinner gala. Two formats, one room — and the audience couldn't feel the seam between them.
We designed the space as a single architectural gesture that could shift state. By day, a structured stage with clean lines and corporate clarity. By night, the same volume reframed by lighting, layered scenography and a dining layout that turned the conference floor into a banquet hall.
Every element of the design existed in two registers — the version we presented in renders, and the version we delivered on the night. Below, both: the vision and the room it became.
From render to reality
A render is a contract. The whole point of pre-production design is that the room you walk into on the night looks like the one you signed off on weeks before — only better, because lighting and people fill in what 3D can't fake.
A conference that becomes a dinner gala in the same room is one of the hardest briefs to pull off — every design choice has to work in two registers. We started in 3D and held the line all the way through. The night looked like the render, which is the part of the job most people don't see.
Eric Pastor
Creative Director, Sugar for Events