Event Architecture, Stage Design & Technical Drawings in Spain | Sugar for Events
Studio — Event Architecture
Barcelona · Madrid · Islands · Middle East

Event architecture, stage design & technical drawings in Spain


Set design, AV and show design and the technical drawing set behind every night. 12 disciplines, 1 drawing set: every supplier builds from it.
01Site survey:
Measured venue, access, curfewsSURVEY
02Concept & guest journey:
Arrival, stage, dinner, revealDECK
03Stage design:
Keynote stages, LED canvas3D · DWG
04Set design & scenography:
Freestanding, ballasted, reusable3D · DWG
05Ground plan & seating:
Flow, sightlines, exitsA-01
06Elevations & sections:
Heights, screen vs. distanceA-02
07Rigging plot & loads:
Certified supplier sign-offT-01
08Power, cabling & control:
Supply per zone, generatorT-02
09AV design · LED, lighting, audio:
Pixel maps, coverageT-03/04
10Show design:
Cues, reveals, run of showSHOW
11Stands & fair build:
MWC, ISE, congressesPLAN APPROVAL
12Production book & build:
Schedule, call sheet, show callBOOK
Scroll to explore(ES) Barcelona 41.38°N
Event Architecture.
(01)ManifestoES

Every great night is an engineering problem first. Load, power, sightlines and curfews are solved on paper before a single truck leaves the warehouse.

We design it.Concept, 3D and set and stage drawings, made in-house by our architects.
We engineer it.Rigging, power, LED and audio worked out with certified suppliers, in one drawing set.
We direct the build.Trusted suppliers build it. Our production lead calls the build and the show.
(02)Sheets — drawn, then built5 / 12
Amway conference stage design for 1,000+ delegates
A-03Stage design — Amway, 1,000+ delegates2023
S-04Freestanding tunnel — 500 m LED · DMX2026
Conference and gala set design
A-01One room, two states — Thai Doung2025
MG Motor 1,200 m² exhibition stand design
F-10Stand — MG Motor, 1,200 m²2024
Volkswagen dealer conference stage and spatial design, Barcelona
A-02Stage & spatial design — Volkswagen dealer conference, Barcelona2024
(03)Process — from sketch to show6 steps
01

Brief & site survey

Measured walk-through: access, dock, power, rigging points, heritage rules, curfews.

Out → survey report
02

Concept & 3D

Concept and photoreal renders of every key moment, signed off before we draw.

Out → concept deck
03

Technical architecture

Plans, sections, rigging, power, LED and audio, one revision number across all sheets.

Out → drawing set
04

Production book

Schedule, call sheet, run of show. Clashes flagged before they reach the venue.

Out → book v1 → final
05

Build & show call

One production lead on comms in English, Spanish or Catalan.

Out → show on cue
06

Load-out & debrief

Overnight load-out inside the venue window. Lessons for your next edition.

Out → handover
(04)Index of worksAll work
2026Illuminated TunnelScenography · structureBarcelona↗2026F1 Connectors GalaSet & lighting designW Barcelona↗2025Thai DoungConference → gala changeoverConference + gala↗2025Masterise HomesExhibition designReal estate↗2025L'Oréal ParisShowroom designRetail↗2024VolkswagenStage & spatial designBarcelona↗2024MG MotorStand · 1,200 m²Trade show↗2024Boehringer IngelheimCongress standMedical congress↗2023AmwayStage design · 1,000+ paxConference↗
(05)Event architecture, explainedSEO

Stage design for conferences and kick-offs

Keynote stages, LED canvases and speaker flows designed for sightlines from the last row, with rigging and power drawn before the build.

Set design and scenography for gala dinners

Freestanding, ballasted sets for heritage venues and hotel ballrooms, designed for fast changeovers between conference and dinner.

AV and show design

LED pixel maps, lighting plots, audio coverage and the cue list that turns a room into a show.

Technical drawings for suppliers and venues

Ground plans, elevations, rigging plots and power plans in CAD and PDF, the language venues, fairs and suppliers in Spain work with.

(06)FAQ
What is event architecture?

It is the design and technical engineering of the physical event: stage, set and spatial design plus the drawings that make it buildable (plans, sections, rigging, power, LED and audio), so every supplier builds from the same set of documents.

Can you deliver only the drawings or only the design?

Yes. We can deliver the design package, the technical package, or both, to your own production team or builder.

Which formats do you design for?

Conferences and kick-offs, gala dinners and awards, congresses, product launches, brand activations and exhibition stands at fairs such as MWC and ISE.

Do you work outside Barcelona?

Yes, across Spain (Madrid, the Balearics, Andalusia, Valencia, the Basque Country) and with partner agencies in the Middle East.

(07)Free download — The Production BookPDF · 12 pp.
PRODUCTION BOOK.

How we build a night in Spain, sheet by sheet.

Site survey, drawings, schedule, call sheet and run of show, walked through with a fictional gala. No prices, just the method.

Download the PDF ↓

Send us the floor plan.

Tell us the date, the city and the guest count. A production lead replies with a first approach within 48 hours.

Start a project hello@sugarforevents.com