Corporate events that deliver headlines.
Corporate event production in Barcelona, Spain and Europe: conferences, kick-offs, awards nights and incentive trips, with stage, AV and show design and technical drawings by our own event architects.
Request a proposalWe turn your brief into a room your people will remember. From a 40-person leadership retreat to a 1,500-delegate kick-off, one Barcelona team designs, engineers and produces every dimension of the event.
Conferences & summitsKeynote stage, LED canvas, breakouts and show calling · 300–1,500 pax
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Sales kick-offsOne day that sets the year: stage, content and energy
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Awards ceremoniesStage, reveals, nominee videos, artists and a live run of show
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Incentive trips from China & AsiaFull-equipped programmes in Spain, from arrival to farewell gala
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Product launchesReveal staging, immersive structures and moments built for cameras
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Team building & retreatsExecutive retreats in Barcelona, Ibiza and Mallorca
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AIA plenary, summit & awards night.
A full conference day for an Asia-Pacific delegation in the Gaudí Ballroom of Hotel Arts Barcelona: a hypercar gallery for arrivals, a plenary and summit in front of a full LED stage, and an awards night to close. Produced by Sugar with A Events Group.
Your group flies in. Everything else is ready.
Full-equipped incentive programmes for groups from China and Asia-Pacific travelling to Barcelona and Spain: conference, awards, experiences and gala, produced by one team. Flights, hotels and transfers coordinated with our DMC partners.
Arrival & welcome
Meet & greet, branded transfers, hotel check-in and a welcome dinner that says "you are in Barcelona" from the first glass.
Conference & summit
Plenary on a full LED stage, breakouts, simultaneous interpretation booths and a hypercar or brand gallery for networking.
Barcelona experiences
Private visits, Gaudí architecture, Penedès wineries or a Mediterranean sailing day, each with its own production.
Awards night
Stage, LED content, nominee videos, reveal moments, dancers and a host, called cue by cue from control.
Farewell gala
A heritage venue like La Llotja de Mar, a central stage, flamenco and a dinner designed around the show.
Every format. One team. Zero coordination headaches.
Take the whole event or one layer. Our event architects draw what your suppliers build.
01Stage, AV & show design
Keynote stage, LED canvas, lighting and audio design, technical drawings, rigging and power plans made in-house.
AIA · Hotel Arts →02Conference production
Speaker flow, rehearsals, show calling, registration, signage, wayfinding and breakout rooms.
Amway · 1,000+ delegates →03Awards & corporate dinners
Set and table design, reveal moments, run of show, host, artists, catering and venue coordination.
AIA gala · Llotja de Mar →04Launches & brand spaces
Reveal staging, immersive structures, content and PR moments for press and dealers.
Volkswagen · stage concept →05Congress hospitality
Stands, satellite dinners and welcome events, compliance-aware for healthcare, Fira de Barcelona and IFEMA.
Boehringer Ingelheim →AIA Conference
Hotel Arts, BarcelonaPlenary · summit · awards
Volkswagen
Stage & spatial design400+ delegatesAmway
Conference stage design1,000+ delegates
Thai Doung
Conference + galaOne room, two statesSCCOT
Caves Vilarnau, PenedèsTeam building · congress
Boehringer Ingelheim
Medical congressExhibition standA corporate event is not a meeting with better lighting. It is the day a company shows its people where it is going, and they decide whether to believe it. That is why every stage, every cue and every award we produce is engineered down to the minute.
Swipe through a few of them. Every photo opens its project.
Eight things we lock before show day.
What every corporate client gets, whatever the size of the room.
One production lead + backup
A named lead from brief to load-out, with a second lead who knows the file.
Sightlines from every seat
Stage, screens and seating drawn together, checked in 3D before anything is ordered.
LED content on time
Screen templates and content deadlines agreed weeks ahead, not the night before.
Speakers who feel ready
Tech rehearsal, speaker walk-throughs and confidence monitors as standard.
Reveals that land
Nominee videos, envelopes, music stings and lighting cues rehearsed as one.
Built for international groups
English-speaking leads, interpretation booths and bilingual signage when you need them.
No surprises
Line-by-line budget, change control and a revision number on every update.
Permits & safety
Venue liaison, supplier safety documents, fair regulations and insurance.
From brief to show day.
Five steps between your first email and the last cue.
Brief & proposal
Objectives, audience and dates. A first creative and scope approach within 48 hours.
Concept & venue
Concept, 3D renders and a measured site survey.
Stage, AV & drawings
Stage and AV design, technical drawings and supplier alignment.
Production book
Schedule, call sheet, run of show and rehearsals plan.
Show day
Build, rehearsals, show calling and load-out.
The spatial concept Sugar presented changed how we thought about our conference entirely. The design didn't just frame the event, it became the message.Wei ZhangHead of Brand Experience & Events, Volkswagen Group Asia Pacific
Where we produce.
Barcelona-based, producing across Spain and Europe with our own leads and a trusted supplier network in each city.
Corporate event production in Barcelona, Spain and Europe.
Conferences, summits and kick-offs
Keynote stages, LED canvases, breakout rooms and show calling for 300 to 1,500 delegates in hotels like Hotel Arts Barcelona, CCIB, Fira de Barcelona and IFEMA Madrid.
Awards ceremonies
Corporate awards nights with stage and LED design, nominee videos, reveal moments, presenters and artists, as a stand-alone show or the closing night of a conference.
Incentive trips from China and Asia to Spain
Full-equipped incentive programmes for Chinese and Asia-Pacific groups in Barcelona, Madrid, Seville and the islands: conference, awards, experiences and gala dinner, with our DMC partners.
Stage, AV and show design
Stage and set design, lighting, LED and audio plots and technical drawings made in-house by our event architects, then built by your supplier or by us.
Corporate events, asked & answered.
What corporate events do you produce?
Conferences and summits, sales kick-offs, awards ceremonies, product launches, incentive trips, executive retreats and team building, from 40 to 1,500 guests.
Do you produce incentive trips from China to Spain?
Yes. We produce full-equipped incentive programmes for groups from China and Asia-Pacific: conference, awards night, experiences and farewell gala, with flights, hotels and transfers coordinated with our DMC partners.
Can you produce our awards ceremony?
Yes: stage and LED design, nominee videos, reveal moments, script and run of show, host and artists, and show calling from control.
Can you design the stage and AV for our conference?
Yes. Our event architects design the stage, LED canvas, lighting and audio and draw the technical set your AV supplier builds from, or we produce it end to end.
Do you work across Spain and Europe?
Yes: Barcelona, Madrid, Ibiza, Mallorca, Málaga, Seville, Valencia and the rest of Spain, across Europe, and in the Middle East with partner agencies.
Do you work with agencies?
Yes, fully white-label: NDA, your badge on site and the client relationship stays yours. The AIA conference was produced with A Events Group.
