Gala dinners that become the night your company talks about all year.
Gala dinner design and production in Barcelona and across Spain: set design, lighting, AV and show design, awards and technical direction. One team, from first sketch to last truck.
Request a proposalWe don't sell dinner packages. We design everything guests see, and everything they don't: concept, set, lighting, sound, show, table, venue, technical drawings and show direction.
Awards nightsStage, LED, reveal moments, nominee videos and a live run of show
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Congress & association galasDinners for international delegates in heritage venues, compliance in mind
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Incentive dinnersPresident's Clubs and incentive trips in Barcelona and the islands
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Board & VIP dinnersIntimate formats for boards, key clients and partners
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White-label for agenciesWe produce your gala in Spain, under your name
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AIA gala dinner at La Llotja de Mar.
A gala dinner for an Asia-Pacific delegation in the Gothic hall of La Llotja de Mar, Barcelona: flamenco welcome on the grand staircase, a central stage under the arches, red scenography and lighting designed for the room. Produced by Sugar with A Events Group.
Everything guests see. And everything they don't.
Take the whole gala or one layer. Every discipline is drawn, budgeted and directed by the same team.
01Concept & set design
Creative concept and guest journey, bespoke set design, scenography and décor, 3D renders of every key moment.
Thai Doung · one room, two states →02Lighting, sound & video
Lighting design and reveal moments, LED, projection and screen content, technical drawings, rigging and power plans.
AIA · La Llotja de Mar →03Show & awards
Script and minute-by-minute run of show, artists, host and live music, nominee videos and show calling from control.
Annual gala · 600 guests →04Table & gastronomy
Catering and menu coordination, linen, florals and table styling, service timing built into the show.
F1 Connectors · W Barcelona →05Venue, production & load-out
Venue search, permits and paperwork, production book, build, show direction and overnight load-out.
Executive retreat · Ibiza →AIA Gala Dinner
La Llotja de Mar, BarcelonaAssociation gala · with A Events GroupAkana × F1 Gala
W Hotel, BarcelonaWhite-label · hospitalityAnnual Awards Gala
Palau de Congressos, BarcelonaAwards · 600 guests
Thai Doung Gala
Conference + galaOne room, two statesExecutive Retreat
Ibiza, SpainVIP incentive dinner
SCCOT
Caves Vilarnau, PenedèsCongress · medical associationA gala dinner is never just a dinner. It is the one night a company looks at itself: who it rewards, how it celebrates, what it wants people to remember. That is why every table, every cue and every reveal we build is designed down to the minute.
Swipe through a few of them. Every photo opens its project.
Five things that make or break a gala.
What we lock down on paper before a single truck arrives.
The first five minutes
Welcome act, photocall and cocktail flow designed so 600 guests never queue.
Sightlines from every seat
Stage, screens and table plan drawn together so no table faces a pillar.
Dinner that fits the show
Courses timed between speeches and awards, agreed with the kitchen in the run of show.
One moment people film
A lighting, sound and content cue built for cameras and for the room.
Out before the curfew
Heritage venues and hotels have strict exits; the load-out is planned like the build.
No surprises
Line-by-line budget, change control and a revision number on every update.
Permits & safety
Venue liaison, supplier safety documents and insurance handled for you.
White-label if you need it
NDA before the first drawing, your badge on site, your client relationship.
From brief to last glass.
Five steps between your first email and the night itself.
Brief & proposal
Tell us about the night. Within 48 hours you get a first creative and scope approach.
Concept & venue
Concept, renders and a measured site survey: access, power, curfews.
Drawings & suppliers
Technical drawing set; light, sound, show and catering aligned in one document.
Production book
Schedule, call sheet and minute-by-minute run of show. Clashes solved on paper.
The night
Build, show direction and load-out. You enjoy it; we call every cue.
Sugar delivered everything we needed, and things we didn't know we needed. Flawless execution from start to finish.Dr. Jordi PuigPresident, SCCOT — Societat Catalana de Cirurgia Ortopèdica i Traumatologia
Where we produce galas.
Barcelona-based, producing across Spain and Europe with our own leads and a trusted supplier network in each city.
Gala dinner production in Barcelona and Spain.
Set design and scenography
Freestanding sets for hotel ballrooms, Gothic halls like La Llotja de Mar and outdoor venues, designed in 3D and drawn for fast builds and overnight load-outs.
Lighting, AV and show design
Lighting plots, LED and projection content, audio coverage and a cue list built around the dinner service and the awards.
Awards ceremonies
Stage, nominee videos, reveal moments and presenters, with a minute-by-minute run of show and show calling from control.
Incentive, association and congress galas
Signature dinners for President's Clubs, associations and international delegations, including Asia-Pacific groups, in Barcelona, Madrid, Ibiza, Mallorca, Marbella, Seville and across Europe.
Gala dinners, asked & answered.
How far ahead should a gala dinner be planned?
For 300 to 600 guests we recommend starting 3 to 6 months ahead. In peak weeks (MWC, big congresses, summer on the islands) venues and technical crews book out early. Short lead times can still be planned.
Do you produce gala dinners outside Barcelona?
Yes: Madrid, Ibiza, Mallorca, Málaga, Marbella, Seville and the rest of Spain, across Europe, and in the Middle East with partner agencies.
Do you work white-label for agencies?
Yes. NDA from the first drawing, your agency badge on site and the client relationship always yours. Our AIA gala at La Llotja de Mar was produced with A Events Group.
What does gala dinner production include?
Concept and set design, technical drawings, lighting, sound and video, entertainment, catering and venue coordination, production book, show direction and load-out.
Can you design the awards ceremony too?
Yes: stage and LED design, reveal moments, nominee videos, script and run of show, presenters and show calling from control.
Do you produce galas for Asian delegations?
Yes. We regularly work with agencies bringing Asia-Pacific groups to Barcelona, with English-speaking production leads and run of show adapted to the group's protocol.
