Exhibition Stand Design & Build Barcelona | Sugar for Events

Exhibition stands · design & build

Stands that stop the aisle.

Custom stands designed, drawn and built from Barcelona for MWC, ISE, Fira de Barcelona, IFEMA and shows abroad. Concept, 3D, organiser paperwork, build and an on-site lead, from one team.

MG Motor exhibition stand with a ring of lightMG Motor · 1,200 m²
1,200 m²flagship automotive stand
2,000 m²in our largest single build
48 hfrom brief to first approach
10+years building in Spain
MG MotorBoehringer IngelheimiFlytekVolkswagenAmwayW HotelsMG MotorBoehringer IngelheimiFlytekVolkswagenAmwayW HotelsMG MotorBoehringer IngelheimiFlytekVolkswagenAmwayW HotelsMG MotorBoehringer IngelheimiFlytekVolkswagenAmwayW Hotels

The stand studio

Three days on a show floor decide a year of sales. We design the space that makes people stop, stay and talk to your team, and we draw it so the builder gets it right first time.

Stands we design.

01

Flagship islands

Large island stands with hanging structures, product zones and a presence you see across the hall.

02

Congress & pharma stands

Medical congress stands that balance scientific authority, compliance and conversation.

03

Technology & demo stands

Demo zones, screens and flows designed for MWC, ISE and tech shows.

04

Product reveal spaces

A car or a device on stage, with lighting and content timed for the reveal.

05

Brand pavilions

Immersive brand spaces, tunnels and walk-through experiences.

Selected stands.

MG Motor stand
Automotive · Shanghai Auto Show

MG Motor: 1,200 m² of brand presence.

Flagship stand for the Shanghai Auto Show: dynamic sightlines, several vehicle display zones and a ring of light visible across the hall.

Show
Shanghai Auto Show
Area
1,200 m²
Scope
Concept, 3D, design
Sector
Automotive
Boehringer Ingelheim stand
Pharma · Medical congress · 2024

Boehringer Ingelheim: scientific authority, with warmth.

Congress stand for a major medical congress in Barcelona, designed to guide delegate conversations and meet healthcare compliance.

Show
Medical congress
City
Barcelona
Year
2024
Sector
Pharma
iFlytek stand
Technology · 2024

iFlytek: AI you can walk through.

Concept and production for iFlytek: immersive demo zones and a spatial language that explains AI technology with precision.

Show
Trade show
City
Barcelona
Year
2024
Scope
Design & build

The full stand stack.

From the first sketch on the hall plan to dismantle. Take it all, or only the layers you need.

01Concept design
023D renders · 3ds Max · V-Ray
03Technical drawings · AutoCAD · Vectorworks
04Organiser submissions
05Hanging structures & rigging
06Fabrication & finishes
07Graphics & furniture
08AV, LED & lighting
09Demo & content zones
10Freight & logistics
11Build & dismantle
12On-site lead

A stand is architecture with a three-day life. It has to be designed like a building, built like a set and work like a shop. That is the brief we give ourselves every time.

The stand drawing set, sheet by sheet.

The organiser, the rigger, the AV team and the builder all receive the same drawings with the same revision number.

Island stand plan view render
ProjectIsland stand · plan view
SheetS-01
Rev03
S-01Floor plan & zones

Footprint, flows, meeting rooms, storage and product zones on the hall grid.

S-02Elevations & sections

Heights, sightlines and maximum build height for the hall.

S-03Construction details

Joinery, materials and finishes the workshop can build without guessing.

S-04Graphics & signage

Artwork positions, sizes and materials.

T-01Hanging structure & rigging

Points, truss and loads for the official rigging request.

T-02Power & data

Electrical connection, distribution and network points.

T-03AV, LED & lighting

Screens, pixel maps and light positions.

L-01Build & logistics

Build schedule, freight, access and dismantle.

Plan your stand before the deadline plans you.

Choose the show, the size and the opening date. We work the schedule backwards and you can send it straight to a production lead.

Show
Stand size
Stand type
Opening day

Your schedule

    Some milestones are already behind us. Still possible, but let’s talk this week.

    What each stand size includes.

    A starting point. Every stand is designed from scratch around your brand, objectives and hall.

    36 m²Up to 36 m² · inline or corner
    • Concept & 3D
    • Graphics & furniture
    • Organiser drawings
    • Build & dismantle
    100 m²36 – 100 m² · peninsula or island
    • Everything in 36
    • Meeting room or bar
    • AV & LED integration
    • On-site lead
    300 m²100 – 300 m² · island
    • Everything in 100
    • Hanging structure & rigging
    • Demo zones
    • Double-deck studies
    300+ m²Flagship · island
    • Everything in 300
    • Product reveal staging
    • Content & show moments
    • Freight for shows abroad

    Building at Spanish fairs, the details that matter.

    Every fairground has its own rules. These are the ones that decide whether a stand opens on time.

    MWC & ISE

    Book early, draw early

    Production slots, rigging and crews fill up months ahead. Island stands with hanging structures need the longest lead time.

    Fira de Barcelona & IFEMA

    Submissions done for you

    Stand drawings, official rigging requests, power orders and build-window bookings prepared and submitted by our team.

    Congresses

    Compliance by design

    Pharma and healthcare stands are designed around congress and industry rules for content, hospitality and meeting areas.

    Shows abroad

    Freight and local partners

    For stands outside Spain we plan production, freight and local build partners per show, with the same drawing set.

    Take everything. Or take a slice.

    The whole stand, or design and drawings only for your own builder.

    Design & buildDesign only
    Concept & 3D renders●●
    Technical drawings & organiser submissions●●
    Fabrication & finishes●—
    AV, LED & lighting●—
    Freight, build & dismantle●—
    On-site lead during the show●—
    Your brand, your stand, your creditAlways yoursAlways yours

    Design only is ideal when you already have a trusted builder: we deliver concept, renders and a drawing set they can build from.

    Where we build.

    Barcelona and Madrid fairgrounds, congress venues across Spain, and international shows with local partners.

    MWC BarcelonaISE BarcelonaFira de BarcelonaIFEMA MadridMedical congressesInternational shows

    An agency abroad with a client at MWC?

    We are the stand design and build team behind international agencies, white-label and NDA first. You keep the client.

    For agencies →

    Questions.

    When should we start designing a stand for MWC or ISE?

    Ideally four to six months before opening. Organiser submissions, rigging requests and production slots fill up early, and island stands with hanging structures need the longest lead time.

    Do you handle the organiser paperwork?

    Yes. We prepare the technical drawings and submissions for the organiser (Fira de Barcelona, IFEMA and others), request official rigging and power, and manage access for every supplier.

    Can you only design, and our builder builds?

    Yes. We deliver concept, renders and a full drawing set your builder can price and build from.

    Which software do you use?

    3ds Max and V-Ray for renders; AutoCAD and Vectorworks for technical drawings.

    Can you build outside Spain?

    Yes. We have designed flagship stands for shows abroad, including a 1,200 m² automotive stand. Production partners and freight are planned per show.

    Do you work white-label for agencies?

    Yes. We sign an NDA before the first drawing and work under your agency’s name on site.

    How fast can you send a first approach?

    Within 48 hours of a complete brief: concept direction, scope and the drawings your stand will need.

    Do you integrate AV and LED?

    Yes. Screens, LED, demos and lighting are designed into the stand from day one, with pixel maps shared with your content team.

    Your next show
    starts with a plan.

    Send the show, the hall and the stand size. A production lead replies with a first approach within 48 hours.

    Start a project hello@sugarforevents.com