The project
Boehringer Ingelheim came to us with a clear objective: create an exhibition stand presence at a major medical congress that would feel as precise and credible as their science. In the highly regulated world of pharmaceutical exhibition, every element needs to work hard — communicating trust, expertise and approachability simultaneously.
We developed the full concept from structural sketch through to final Vray production renders. The design balanced clinical precision with warmth — open sightlines for visibility across the floor, dedicated consultation zones for meaningful delegate conversations, and a material palette that reinforced the brand's premium positioning.
The result was a stand that earned attention through restraint — a space that made Boehringer Ingelheim's presence felt without shouting.
Design process
Every stand starts with the same question: what should this brand feel like when a delegate walks past it for the first time? In pharma exhibition, the answer has to balance scientific credibility with human warmth. We develop it iteratively — sketch, 3D model, Vray render, refine — until every decision is justified.
Sugar translated our brief into a stand that genuinely represented who we are as a company. Scientific precision, human warmth and a presence on the congress floor that our team was proud to stand in. Exactly what we needed.
Dr. Markus Hoffmann
Head of Medical Affairs Events, Boehringer Ingelheim
