Corporate Events Barcelona — Award Ceremonies, Congresses & Team Building | Sugar for Events

Volkswagen — Stage Design Concept

Custom Stand Design & Build

Bespoke exhibition stand design and production for international trade shows — immersive brand presence from concept sketch to on-site execution.

Stand Design 3D Vray Trade Show
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Boehringer Ingelheim — Pharma

Pharma Stand Medical Congress

Bespoke exhibition stand design for a major medical congress — precision and warmth in balance. A space that communicated scientific authority and guided meaningful delegate conversations.

Medical Congress Pharma Barcelona
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MG Motor — Automotive

1,200m² of brand presence

Flagship exhibition stand for the Shanghai Auto Show — dynamic sightlines, multiple vehicle display zones and a presence impossible to walk past.

Automotive 1,200m² Shanghai
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Concept sketch
Sketch
3D Render
3D Render
Detail
Detail
Final Result
Final Result

MG Motor — Automotive

Stage & Conference Design

Full stage and spatial design concept for an Amway international conference — from structural sketch to Vray production renders for 1,000+ delegates.

Stage Design 3D Vray Conference
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Volkswagen — Stage Design Concept

Stage Design
Concept

Full spatial and scenic design concept for a Volkswagen dealer conference — 3D visualisation, stage architecture and scenography for 400+ delegates. From sketch to production-ready renders.

Automotive Stage Design 3D Concept
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iFlytek — AI Technology

Exhibition Stand
Design & Build

Full concept and production for iFlytek's international trade show presence — immersive demo zones and a spatial language communicating their AI technology with precision.

Tech Stand Design 3D Vray

MG Motor — Shanghai Auto Show

1,200m²
Flagship Stand

Flagship automotive exhibition stand for the Shanghai Auto Show — dynamic sightlines, multiple vehicle display zones and a brand flow guiding thousands of visitors.

Automotive 1,200m² Shanghai

We design stands that stop people

From sketch to Vray to on-site execution

One partner. Zero headaches.

What we offer

Concept Design

Every stand starts from scratch — no templates, no standard solutions. We develop a bespoke concept built around your brand identity, objectives and trade show environment.

3D Vray Renders

Production-ready 3D renders using 3ds Max, Vray, AutoCAD and Vectorworks — multiple iterations testing materiality, lighting and spatial flow until every element earns its place before anything is built.

Stand Production & Build

From technical drawings to on-site installation — we coordinate fabrication, logistics and assembly so you arrive at the fair with everything in place and nothing left to chance.

Trade Show Management

On-site coordination and fair management — liaising with venue organisers, handling technical compliance and ensuring everything runs smoothly from move-in to move-out.

Digital Integration

Screens, interactive demos, AV and lighting integrated into the spatial design — technology that reinforces brand narrative rather than competing with it.

Ready to stand out
at your next fair?

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Selected work

Visual Design
for LED SCREENS

LED walls, projection mapping, interactive screens and lighting — we integrated visual technology into the stand design from day one.

"

The scale of this project required a design team that understood both spatial strategy and brand storytelling. Sugar delivered both. The concept for our Shanghai stand was bold, precise and genuinely world-class.

Dr. Jordi Puig

President, SCCOT — Societat Catalana de Cirurgia Ortopèdica i Traumatologia

Ready to stand out
at your next trade show?

Get in touch
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