Volkswagen — Stage Design Concept
Bespoke exhibition stand design and production for international trade shows — immersive brand presence from concept sketch to on-site execution.
Boehringer Ingelheim — Pharma
Bespoke exhibition stand design for a major medical congress — precision and warmth in balance. A space that communicated scientific authority and guided meaningful delegate conversations.
MG Motor — Automotive
Flagship exhibition stand for the Shanghai Auto Show — dynamic sightlines, multiple vehicle display zones and a presence impossible to walk past.
MG Motor — Automotive
Full stage and spatial design concept for an Amway international conference — from structural sketch to Vray production renders for 1,000+ delegates.


Volkswagen — Stage Design Concept
Full spatial and scenic design concept for a Volkswagen dealer conference — 3D visualisation, stage architecture and scenography for 400+ delegates. From sketch to production-ready renders.


iFlytek — AI Technology
Full concept and production for iFlytek's international trade show presence — immersive demo zones and a spatial language communicating their AI technology with precision.

MG Motor — Shanghai Auto Show
Flagship automotive exhibition stand for the Shanghai Auto Show — dynamic sightlines, multiple vehicle display zones and a brand flow guiding thousands of visitors.
We design stands that stop people
From sketch to Vray to on-site execution
One partner. Zero headaches.
What we offer
Every stand starts from scratch — no templates, no standard solutions. We develop a bespoke concept built around your brand identity, objectives and trade show environment.
Production-ready 3D renders using 3ds Max, Vray, AutoCAD and Vectorworks — multiple iterations testing materiality, lighting and spatial flow until every element earns its place before anything is built.
From technical drawings to on-site installation — we coordinate fabrication, logistics and assembly so you arrive at the fair with everything in place and nothing left to chance.
On-site coordination and fair management — liaising with venue organisers, handling technical compliance and ensuring everything runs smoothly from move-in to move-out.
Screens, interactive demos, AV and lighting integrated into the spatial design — technology that reinforces brand narrative rather than competing with it.
Ready to stand out
at your next fair?

June 2024

March 2024
Summer 2024

October 2023

June 2023

2023
LED walls, projection mapping, interactive screens and lighting — we integrated visual technology into the stand design from day one.










The scale of this project required a design team that understood both spatial strategy and brand storytelling. Sugar delivered both. The concept for our Shanghai stand was bold, precise and genuinely world-class.
Dr. Jordi Puig
President, SCCOT — Societat Catalana de Cirurgia Ortopèdica i Traumatologia