Major international trade fairs such as Mobile World Congress, ISE or other global exhibitions require much more than a standard exhibition stand. They demand a strategic, integrated approach where brand positioning, spatial design, technology and live experiences work together within a highly competitive environment.
We approach MWC and international trade fairs as complete brand ecosystems, not isolated exhibition moments. Our work starts by understanding the brand’s objectives within the fair — whether it is visibility, lead generation, product unveiling, thought leadership or strategic networking — and translating them into a coherent physical and experiential presence.
By combining custom exhibition stands, conference stages, product launches and corporate events outside the fair, we help brands extend their impact beyond the exhibition floor. This integrated approach allows companies to maximise their investment in major trade fairs while maintaining consistency across all touchpoints.
CLIENT
International Brands · Corporations · Institutions
LOCATION
Barcelona · Europe · Middle East · Global
YEAR
Ongoing Projects
TYPE OF WORK
MWC Production
International Trade Fair ProductionCustom Exhibition StandsBrand Activations
THEME
TechnologyInnovationBrand PositioningExperience DesignCorporate Communication
SCOPE OF WORK
Creative Concept & StrategySpatial & Architectural Design
Technical Development
Production & On-site Implementation
Congress
Trade Fairs
Full Production
For global trade fairs, success is rarely achieved through a single element. A powerful presence at MWC or any international fair requires multiple interconnected experiences, each reinforcing the same brand narrative.
We design and produce custom exhibition stands that act as the core platform, while developing complementary activations such as conference stages, keynote sessions, private product launches and executive dinners. This allows brands to engage different audiences — from media and partners to clients and investors — across various formats and environments.
By managing all these elements under one creative and production vision, we ensure visual consistency, operational efficiency and a seamless experience before, during and after the fair.
Congress
Trade Fairs
Full Production
International trade fairs involve complex logistics, tight timelines and high technical standards. Our experience in large-scale event production allows us to operate confidently within these demanding environments, coordinating multiple stakeholders, suppliers and technical teams.
We work as a single production partner, bridging the gap between creative vision and technical execution. From pre-production planning to on-site implementation, our team ensures that every element — architecture, lighting, audiovisual systems and live programming — is delivered with precision and reliability.
This approach makes us a trusted partner for brands participating in MWC and major international trade fairs worldwide, particularly those seeking a creative yet structured production process.
