iFlytek Exhibition Stand
iFlytek, one of China's leading artificial intelligence companies, needed a stand that could communicate their technology with clarity and confidence in a highly competitive trade show…
The projectA brand built to be seen
iFlytek, one of China's leading artificial intelligence companies, needed a stand that could communicate their technology with clarity and confidence in a highly competitive trade show environment. The challenge: make a tech brand feel approachable, premium and memorable — all within the constraints of a standard exhibition floor.
We developed the full concept from structural sketch to Vray-rendered production files. The design prioritised open sightlines, strong brand presence from a distance and immersive product demonstration zones up close.
The result was a stand that stood out on the floor — not through excess, but through precision. Clean geometry, considered lighting and a spatial flow that guided visitors naturally from first glance to conversation.
From sketch to stage
Every stand starts with a question: what should this brand feel like when someone walks past it for the first time? We develop the answer iteratively — sketch, 3D model, Vray render, refine — until every element of the space earns its place.
Concept sketch
3D development
Production render
The result
10 frames.
Sugar understood the brief immediately. The stand needed to communicate innovation and precision without being cold. They delivered exactly that — a space that felt like our brand, built to perform on the floor.Chen WeiHead of Global Events & Exhibitions, iFlytek