The project
iFlytek, one of China's leading artificial intelligence companies, needed a stand that could communicate their technology with clarity and confidence in a highly competitive trade show environment. The challenge: make a tech brand feel approachable, premium and memorable — all within the constraints of a standard exhibition floor.
We developed the full concept from structural sketch to Vray-rendered production files. The design prioritised open sightlines, strong brand presence from a distance and immersive product demonstration zones up close.
The result was a stand that stood out on the floor — not through excess, but through precision. Clean geometry, considered lighting and a spatial flow that guided visitors naturally from first glance to conversation.
Design process
Every stand starts with a question: what should this brand feel like when someone walks past it for the first time? We develop the answer iteratively — sketch, 3D model, Vray render, refine — until every element of the space earns its place.
Sugar understood the brief immediately. The stand needed to communicate innovation and precision without being cold. They delivered exactly that — a space that felt like our brand, built to perform on the floor.
Chen Wei
Head of Global Events & Exhibitions, iFlytek
