Designing Experiences for Global Audiences

From custom exhibition stands to full congress and conference production, we design experiences that go beyond functional spaces — shaping how brands communicate, how ideas travel and how audiences engage worldwide.

Explore our congress and trade fair capabilities →

We Create Exceptional Events and Experiences

WRAPPED PRIVATE EVENTS '25

Sugar Means Creativity, Production and Energy.

We are a Barcelona-based agency specializing in event production and experience design. We create corporate events, private celebrations and creative projects that combine energy, precision and a strong visual identity. Our mission is to turn ideas into moments that people feel, live and remember — with a process that merges creativity, logistics and flawless execution.

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Creative Congress, Conference & International Fairs Production

Sugar for Creative Event Agency, worldwide productions

Sugar means creativity.

Sugar means vision.

Sugar means energy.

Sugar means detail.

Sugar means connection.

Sugar means new beginnings.

Sugar means celebration.

Sugar means storytelling.

Sugar means fashion.

Sugar means people.

Sugar means the right vibe.

Sugar means movement.

Sugar means precision.

Sugar means emotion.

Sugar means sound and light.

Sugar means experiences.

Sugar means excellence.

Sugar means authenticity.

Sugar means trust.

Sugar means elegance.

Sugar means strategy.

Sugar means production.

Sugar means design.

Sugar means aesthetics.

Sugar means collaboration.

Sugar means freedom.

Sugar means imagination.

Sugar means surprise.

Sugar means future.

Sugar means connection.

Sugar means more than an event.

An All-in-One Creative and Production Partner

We operate at the intersection of creative direction, strategic thinking and technical execution, delivering complex congresses, conferences and trade fair productions through a single, fully integrated team.

Congress

Trade Fairs

Full Production

We design and produce conferences, summits and congresses that combine content, space and technology. From stage design to full production, each format is tailored to deliver clear messaging, seamless flow and an engaging audience experience.
We design custom exhibition stands as strategic brand platforms within fairs and congresses. By combining architecture, design and technology, we create spaces that attract attention, communicate brand values and support meaningful interactions with visitors.
We deliver tailor-made productions for MWC and major international trade fairs, integrating custom exhibition stands, brand activations and off-site events. Each project is designed to maximise visibility, impact and consistency across the entire fair ecosystem.
We design dinner galas and product launches as strategic brand moments, where storytelling, atmosphere and experience come together. From elegant corporate evenings to high-impact launch events, every detail is curated to reinforce brand identity, engage guests and deliver a memorable experience aligned with business objectives.
We provide full technical production for events of any scale. Sound, lighting, staging, DJs, artists, visuals, crew, venue sourcing and logistics — everything you need to turn a concept into a complete, immersive experience.
We curate stylish and memorable private celebrations, from birthdays and intimate weddings to exclusive dinners and weekend experiences. Each project reflects your style and personality, transforming any space into a unique moment.

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